This is a new series of blog posts presented by Video Records, the world’s one & only video clip netlabel. In every post, the label will present one of its all-time favorite video clips.

Today we start with a classic that is maybe the best video clip ever made: Schall by Elektrochemie LK (a project by German producer Thomas Schumacher). The Track is a techno classic that used a vocal sample from Adonis acid classic Acid Poke. The video, produced by¬†Alexander Horn in 1996, constantly informs you about the elements you are hearing as well as the volume levels. I’ve seen it back then on the German music TV station VIVA – if I remember correctly, it was heavily featured in the glorious techno show Housefrau.